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Once you’ve finally found a 34AA bra that fits your breasts, can you expect it to give you the breast shape and look of what you often see in the media?

This is a possibly unconscious, question, which is mixed with an unspoken expectation, that we often encounter with customers in the Lula Lu dressing room. But, where did these unconscious expectations of what we, as small busted women, should look like while wearing a bra come from in the first place?  And, more importantly, are they realistic or do they just further and unnecessarily damage our self-esteem?

We are constantly bombarded with media images of women who are considered to have, what we are told are, ‘perfect’ bodies.  These ‘perfect’ women nearly always have very full, round breasts pouring out of sexy bra cups. The thing is these full-busted women with ‘perfect’ grapefruit shaped breasts are supposed to somehow represent all women and that’s where the situation becomes distorted.  It’s virtually impossible not to compare ourselves to these women and so we search for under garments that will help our bodies look more like them and, more often than not, we wind up disappointed.  We are disappointed because the look we are searching for doesn’t work for our body type because, frankly, we have small breasts. And, sadly, what happens is that some of our customers then question what is wrong with their bodies instead of questioning the images they repeatedly see in the media and whether those images are the only way to look beautiful in a bra.

Miranda Kerr Victoria's SecretAlessandra Ambrosio Victoria's Secret 2014









This scene played out in our dressing room the other day when Julia (not her real name) was trying on bras and, while turning to her side, commented,  “Don’t you think this bra makes me look flat?  Up here and like it slopes down,” as she pointed to the top of her breast and then traced the shape of the bra.  While the bra cup its1368195736_kate-upton-vogue-467elf fitted her AA breasts nicely, she was fixated by the point above the bra, the area where I knew she wanted it to look as full as someone like Kate Upton.  I gently explained to her that because she had a trim figure and was small busted, that it did not make any sense for her to have a lot of breast tissue, which is fat, sitting at the top of her breast.  I mean, gravity alone would make it impossible for any of us small busted women to have tissue sitting at the top but nothing at the bottom of our breast.  However, the norm is that we have very little tissue at the top and more of it towards the bottom, which does not mean we look unattractive in bras or that there is something wrong with our bodies.  It just simply is the way we are built and, yes, it does means we will never naturally mimic the breast shape of Kate Upton in a bra.  But, why beat ourselves up over that?  We need to accept that and celebrate the way we do look in a well fitting bra because it IS just as beautiful!

Dove Real Beauty Campaign

We love what Dove did with their Real Beauty campaign

So, it seems, not only are we on the hunt for bras that fit our smaller busts, but we also have to dig through and exorcise those media images of what beautiful breasts are and start our own imagery bank for our breast type!  We do not fit into the cookie cutter images we see regularly in fashion magazines and TV, and we should not let those images dictate to us whether we look good in a bra or not or whether we are feminine or not.  We can together create a new imagery for small breasted beauty.  The potential is limitless and just requires us to let go of what we’ve unconsciously adopted as the norm and to accept, enjoy and celebrate the wonderful reflection of our breasts, of our body that we offer to the world.  As they say, “Beauty is in the eye of the beholder.”